CoffeePledge is a program of the Social Good Foundation, a charitable organization, created to raise awareness and funds for cancer research, education, and treatment through drink purchases and donations during CoffeeWeek. The Social Good Foundation (SGF), is an innovative charitable organization powered by social media, leveraging community-based marketing, and its voluntary support of the internet and cause marketing industries to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation.

100% of all public donations made go directly to fighting cancer. When we say 100% of your donation goes directly to the fight against cancer, we mean it.

Every single penny donated from the public to the cause gets passed directly to our charity beneficiaries to support cancer research, education, treatments, and many other cancer related needs.

In order to keep our lights on, and continue operating, we rely on private donors, foundations, corporate partners and sponsors. With these amazing donors who share the same passion as we do, we can ensure staff is paid, office rent is covered, and our technology can ramp up to accommodate the growing CoffeePledge user base.

Think about it… Half of men will get cancer. 1 out of 3 women will get cancer. These numbers are staggering.

Cancer kills more people than heart disease, malaria, and tuberculosis combined.

Lives taken prematurely from cancer also affects our global economy by reducing our global GDP by more than $895 billion in 2008, and climbing to $1 trillion very soon.

This year's CoffeeWeek takes place from Monday, September 5th, through Sunday, September 11th 2011.

So whether you are working or on vacation, be sure to get ready for some great coffee socializing. If you would like to receive an update via email about CoffeeWeek, and the other awesome stuff we are doing throughout the year, register for our alerts and be the first to know everything, as it happens.

So, you ask why CoffeeWeek, and not CoffeeDay, or something else? Well… why not?

If we could get a big enough audience of coffee-lovers and cause supporters behind this movement… and you add the support of the coffee industry… whether its retailers, distributors, or coffee houses… then you combine them with a nationally coordinated week of fundraising, awareness, and cause-marketing… imagine how much we can accomplish for the cancer community.

For 7-Straight Days, anyone can buy a coffee, tea or water for consumption, or donate the value of a drink to the cause at any CoffeeWeek partner location nationwide.

100% of all donations go directly to the cause. For drinks purchased for consumption, a portion of the proceeds will go to the cause.

Portions will vary by each CoffeeWeek partner’s commitment. Both ways will raise funds and awareness for the fight against cancer, and create a win-win solution for everyone involved.

More than 400 million cups of coffee are consumed every day in the US, which means about 2.8 billion weekly.

Clearly, many of us motivate ourselves each day with our beloved “wake-up juice.” So what better way to fight such a horrible disease, then with the power of something we all love and drink every day?

At an average price of $2.50, those 2.8 billion cups equal about $7 billion dollars in buying power for just one week.

The US only spends about $4.5 billion per year in the fight against cancer.

Think about it…in just one week, we drink up more than what the US spends for an entire year toward the fight against cancer. Now imagine if just a portion of those coffee dollars went to fighting cancer. CoffeeWeek creates that opportunity.

Just because we have an idea, doesn't make it come true. That's where you come in… One voice can start a movement, but millions can change the world.

If each and every one of us pledges to drink at least one cup during CoffeeWeek to support the fight against cancer, we can send a message to the right people. The more pledges we get, the more buying power we create, which also increases the influence we will have to make CoffeeWeek a success.

If you don't like Coffee, but believe in the cause, you can still pledge to drink a tea or water product. For every pledge, we demonstrate to the coffee brands, distributors, and retailers just how important it is that they join the cause with us to end cancer together.

You can start by pledging to drink at least a cup of coffee during CoffeeWeek. Simply register and pledge here. We are also always looking for volunteers to help in many areas of the program... so be sure to let us know if you want to volunteer by emailing us help[at]coffeepledge.org.

We work with many organizations that share the same passion as we do in the fight against cancer. To find out how to get involved, just go to our business pledge page and sign up. We will follow up with you to ensure the relationship is customized to meet your needs. You can also contact us directly to get things going: 323-642-7221. We are always happy to discuss partnership and sponsorship opportunities with you.

Donations can be made to the CoffeePledge in many ways.

Online: You can go: here to donate in one-time or recurring options.

Text: During CoffeeWeek, you will be able to text COFFEE to 80888 and donate $10 to the fight against cancer.>

Coffee Partner Locations: You can make donations at any participating coffee partner locations during CoffeeWeek. Locations will be posted online during CoffeeWeek: here

Bank: You can print off our deposit slip from the fundraising packet, and take into most banks to donate directly to the CoffeePledge. Coffee Cards will be handed out for every donation at several participating banks, while supplies last.

Snail Mail: Send your donation via check or money order made payable to: CoffeePledge Against Cancer, PO Box 1791 Higley, AZ 85236.

No way. You can fund raise from now until the end of September if you want. Campaigns are built around wonderful fundraisers, like you. So, let just know how we can help support you in your efforts.

At this time, we are not offering fundraising kits.

There are many things you can do to fund raise for the CoffeePledge. Our fundraising kit gives you many suggestions, materials, and guidance to ensure a successful campaign. We will re-launch a new kit for 2012 after this year's CoffeeWeek.

Yes, we are providing many versions of our logo here for you to use. Be sure to use the logo in accordance with our logo guidelines.

You can contact the local media directly and ask them to cover your event.

Yes, of course. Do not do anything illegal.

It isn’t a requirement, however, you are able to utilize our social tools and resources to promote the event, as long as your event will be conducted safely and will be awesome.

If you are not raising money in the course of a business nor making any deductions, and you are giving all money raised to the CoffeePledge, then you do not need a fundraising agreement.

Online: Just go to your Coffee Profile and donate in your fundraising section, when we open it up for you to do so.

Coffee Partner Locations: You can turn in any donations at any participating coffee partner locations during CoffeeWeek. Locations will be posted online during CoffeeWeek.

Bank: You can print off our deposit slip from the fundraising packet, and take into most banks to donate directly to the CoffeePledge.

Snail Mail: Send your donation via check or money order made payable to: CoffeePledge, PO Box 1791 Higley, AZ 85236.

Yes, we make sure to send these out to everyone that requests one. To keep costs down, we send these out via email only after they are requested.

There are so many ways you can do this.

Photos: Take lots of pictures! Upload photos of anything you are doing for the CoffeePledge, and especially what you do for CoffeeWeek. We love photos. Upload them to Dailybooth, Twitpic, or Lockerz and tag the photo with #CoffeeWeek and we will showcase it to the world.

Videos: Videos can be a ton of fun! Upload videos of anything you are doing for the CoffeePledge, and especially what you do for CoffeeWeek. Upload them to YouTube and tag the photo with #CoffeeWeek.

After you upload them, be sure to drop the embed code into your CoffeePledge profile, so we can showcase it to the world.

Email: We love reading stories about our CoffeePledge participants. You can email us your story to us and we will be happy to showcase your story in our blog. Just email us here: mystory[at]coffeepledge.org.

We work with many organizations that share the same passion as we do in the fight against cancer. To find out how to get involved, just email us here: getinvolved[at]coffeepledge.org. We will follow up with you to ensure the relationship is customized to meet your needs. You can also contact us directly to get things going: 323-642-7221. We are always happy to discuss partnership and sponsorship opportunities with you.

Coffee Cards: For every cup you order, you will receive a Coffee Card to hand out to employees, or customers. These postcard size fliers will be branded with your company logo, and will send a positive message by offering to buy the first cup of coffee to help support the fight against cancer. The cards are purchased at the time of ordering, and are mailed out to you prior to CoffeeWeek.

It makes a great loyalty opportunity for your business, while showing support for a great cause.

Each Coffee Card can be purchased at the same cost of an average cup of coffee: $2.50. The total net value of every Coffee Card purchase going to the CoffeePledge program is $2.

Sponsorships: We have very fun and innovative sponsorship opportunities that allow for tremendous exposure for your business. All sponsorships integrate social media marketing and offline marketing and PR efforts. Many levels of exposure are available based on level of sponsorship.

We work with many organizations that share the same passion as we do in the fight against cancer. To find out how to get involved, just go to our business pledge page and sign up. We will follow up with you to ensure the relationship is customized to meet your needs. You can also contact us directly to get things going: 323-642-7221. We are always happy to discuss partnership and sponsorship opportunities with you.

Coffee Cards: For every cup you order, you will receive a Coffee Card to hand out to employees, or customers. These postcard size fliers will be branded with your company logo, and will send a positive message by offering to buy the first cup of coffee to help support the fight against cancer. The cards are purchased at the time of ordering, and are mailed out to you a few weeks prior to CoffeeWeek.

It makes a great loyalty opportunity for your business, while showing support for a great cause.

Each Coffee Card can be purchased for the average cup of coffee: $2.50. The total net value of every Coffee Card purchase going to the CoffeePledge program is $2.

We believe that fighting for a cause doesn’t have to be depressing and hard work for people to do. It seemed to us that there were more positive ways to go about generating awareness, education and fundraising.

So, instead of the traditional charity routine, we wanted to try something different that leveraged our social generation more than any other charity has done before.

We love social media… we grew up in it and believe our generation needed something more relatable to bond with in order to educate, motivate, and participate.

We respect our users’ privacy without question, and we felt a directory would not be conducive to that belief. You can still search by your friend’s name, or if you are already connected via Facebook, Twitter, or Foursquare, your friends will automatically display in your own timeline.

Points can be earned by unlocking badges, tweeting, Facebooking, uploading videos, donating, liking, and many other actions that you can have fun figuring out. Points vary by each action and badge.

For example, standard badges unlocked can earn you 5pts, but special badges can earn 1,000, depending on what you do. Some actions earn more than others, such as uploading a video (10pts) versus Facebooking (5pts) or Tweeting (2pts).

There are combinations of actions (clusters) you can do to unlock super value points starting at 1,000. You will have to try different things to unlock these special clusters. Hints are given in your badge gallery, or you can ask your friends who may be ahead of you on the leaderboard.

The timeline is an action stream showing the latest stuff your friends are doing for the cause.

You can edit your account by selecting the drop down from the top right of your profile area. In there you will see ‘settings’ and you can adjust most things from within that page.

All videos must be submitted via YouTube, so reference the YouTube Creators' Corner for guidance.

No. You submit as many as you want to better your chances at winning.

Keep in mind that we will only score the winning video by its total views, and not the combination of all of your submitted videos and views.

First and foremost, your video must be about coffee, or cancer, or both.

We are looking for videos that can make us laugh, or cry, or motivate us to do something. The videos can be as simple as a pledge to drink coffee during CoffeeWeek, or they can be animated shorts about dancing coffee beans. We encourage you to be creative and submit something you think might generate the most potential views.

Remember… we want you to be creative and submit videos that will generate the most potential YouTube views, so you can win. Sometimes funny works, sometimes serious works. Fake news, cartoons, music/tv/movie parodies, documentaries, inspiring stories, biographies… even babies always seem to have an effect on people too. The choice is yours… have at it.”

All videos must be submitted via YouTube. You will need to have a YouTube account in order to submit a video. If you don’t have one, you can create one very easily here.

Once you create your video, upload it to YouTube and tag the video with hashtag: #coffeeweek

Finally, you need to place your VIDEO URL into your CoffeePledge profile video area. Once you submit, the video will be shared to the rest of the CoffeePledge users for viewing pleasure, as well as the general public, and the entry will be active.

The competition runs until the end of CoffeeWeek, at midnight on Sunday, September 11th, 2011.

The judging criteria to be used to select top ten finalists will be solely based on YouTube Views.

All top ten finalists will be recognized at the, ‘Pledge Against Cancer Gala’ in October .

CoffeeBUZZ Video 1st Place will receive a special CoffeeWeek gift bag.

No. Flipcam, Mobile Phone Cams, WebCams, or any other camera will be fine. Just ensure that whatever it is you are submitting is not too pixilated and difficult to see.

No. The competition runs until the end of CoffeeWeek, at midnight, on Sunday, September 11th, 2011.

Each badge has its own hint to unlock, and there are some bloggers that have insight to some of the secrets to the more tricky badges. Some can be as simple as connecting your Facebook or Twitter account… others can be earned by tweeting, or donating.

During CoffeeWeek, you can earn badges by checking into special locations for awesome prizes. But we don’t want to ruin the surprise… you will just have to play to find out.

Unlocking badges is not for everyone. However, for those of us that love the badges… we are addicted. So, we wanted to offer some fun for our badge addicts to enjoy, while at the same time saving lives one badge at a time.

Sure. We are happy to hear any suggestions for enhancing the experience of our badge fanatics. Submit your suggestion the here.

Most badges unlock automatically, however, for the bigger point badges, our system needs to have a human verify certain aspects of badge unlocks to keep it fair, so please allow at least 24hrs for those badges to show up.

If you think there’s still something not showing up for some reason, let us know here.

Points can be earned by unlocking badges, tweeting, Facebooking, uploading videos, donating, liking, and many other actions that you can have fun figuring out. Points vary by each action and badge.

For example, standard badges unlocked can earn you 5pts, but special badges can earn 1,000, depending on what you do. Some actions earn more than others, such as uploading a video (10pts) versus Facebooking (5pts) or Tweeting (2pts). There are combinations of actions (clusters) you can do to unlock super value points starting at 1,000. You will have to try different things to unlock these special clusters.

Hints are given in your badge gallery, or you can ask your friends who may be ahead of you on the Leaderboard.

We work with many organizations that share the same passion as we do in the fight against cancer. To find out how to get involved, just go to our business pledge page and sign up. We will follow up with you to ensure the relationship is customized to meet your needs. You can also contact us directly to get things going: 323-642-7221. We are always happy to discuss partnership and sponsorship opportunities with you.

A Corporate Pledge is any business that takes the CoffeePledge against cancer and commits to buy at least one cup of coffee during CoffeeWeek to support the fight.

We have very fun and innovative sponsorship opportunities that allow for tremendous exposure for your business. All sponsorships integrate social media marketing and offline marketing and PR efforts. Many levels of exposure are available based on level of sponsorship.

It's simple, go to:CoffeeWeek and schedule a coffee break for as many people you wish to invite to your coffee break. You complete the order and someone will contact you to coordinate the coffee break. During CoffeeWeek, you simply need to bring your people down with you to the location you selected and enjoy yourselves some amazing coffee, all supporting a great cause.

In your user dashboard, you will see a drop down tab that says, 'manage cups' in there you can order more cups at any time.

You can edit your account by selecting the drop down from the top right of your profile area. In there you will see ‘settings’ and you can adjust most things from within that page.

Any other edits must be coordinated through one of our staff members to ensure cohesiveness with our corporate pledges, partners, and sponsors.

There are many options for exposure.

CoffeePledge Network: The various sponsor levels will increase your company's exposure throughout the user dashboard, and other network areas.

Virtual Coffee Cards: Virtual Coffee Cards will be a HUGE exposure opportunity across the social network communities. The more Virtual Coffee Cards you order, the more Tweeting, Facebooking, and other sharing methods will increase your company's exposure.

Coffee Cards: Coffee Cards to hand out to your employees and/or customers are a great loyalty campaign for your company, and another way to increase exposure.

Public Relations & Offline Marketing: We will be syndicating print, audio and video news releases nationwide to more than 500,000 media outlets. There are plenty of opportunities within these releases to generate mentions, impressions for your company.

Based on your sponsorship level, you can increase your exposure with this campaign significantly.

We increase our local partner and sponsor exposure by geo-targeting by user zip codes. If your business wants to make a targeted local impression, we built our network user dashboards to allow for this.

Having too many partners and sponsors displayed in one spot can be counter-productive for anyone, so with selective targeting, we can ensure the value of the partnership and sponsorship is maximized.

We respect our users’ privacy without question, so we adhere to strict policies and procedures to protect their privacy. However, what we do provide to you is the ability to view user display names of those who unlocked your badge, liked your profile, pledged with your campaign, and how many views your profile receives.

The CoffeePledge is a user-generated system that allows users to pledge to drink during CoffeeWeek from their favorite coffee brand to support the cause. Once cups pledged for a particular coffee brand reaches a significant quantity, the system will automatically display the option for other users to pledge.

The more cups pledged, means more purchasing power we can offer to the coffee companies. It's important for the coffee companies to participate to ensure the success of the campaign. With enough support from both CoffeePledgers and coffee companies, our national campaign can educate, motivate, and fundraise for an amazing cause.

There are so many ways your company can benefit from with program integration. In addition to tapping into the growing quantity of cups being pledged by our users, there are many promotional and advertising opportunities you be a part of, in addition to making history. To find out how to get involved, contact us directly to get things going: 323-642-7221.

Coffee Cards and Virtual Coffee Cards: We are pre-purchasing coffee products from these coffee companies in large quantities in order to achieve the best discount available.

Location Donations: We are asking coffee partners to accept public donations nationwide wherever they are able to do so during CoffeeWeek, of which, 100% will be collected for the fight against cancer.

Location Proceeds: We are asking coffee partners to donate a portion of the proceeds from drink sales during CoffeeWeek to the fight against cancer, in whichever value is feasible.

Online Marketing: Many of our coffee partners will be integrated with online marketing efforts using various social platforms.

Offline Marketing: Many of our coffee partners will be integrated with many offline Public Relations and marketing efforts.