Social Good Foundation begins production of its original series of educational and informational programs targeting cancer. The programming will bring the plight of individuals and families battling cancer to the nation’s attention. The goals of the series will be not only to educate viewers, but to inspire them to fight cancer.
“We are developing the content to air on local television broadcasters across the country,” says Aspen Decker, Executive Director of the Social Good Foundation, “on a platform outside of the internet that everyone knows… television.”
This series will tell the stories of the struggle, strength, and success of several brave people who have been touched by cancer. The programming will also include stories of families that are currently or recently battling cancer, and yet, even through adversity, manage to devote time and energy to make the world a better place, if even in the smallest of ways.
“With this broadcast content being produced in cities across the country, we can introduce local communities to the actual faces of those affected by cancer right in their own back yards,” said Decker, “By documenting this difficult process that many people fear, these brave families provide guidance through their battles, offering insight into beating cancer.”
Decker went on to say, “These stories will help educate and provide the tools needed to be ready to fight cancer. They provide the inspiration and courage to fight should a life be touched by cancer. And most importantly, that cancer can be conquered.”
The entire production is being funded by private donors, sponsors and partners, allowing the organization to continue allocating 100% of public donations directly to cancer care. The content will be developed in conjunction with the CoffeePledge Against Cancer program, which raises funds to fight cancer via drink purchases and donations at coffee partner locations during CoffeeWeek each year.
Production will take place over the next several months, in the Phoenix area, with tentative air-dates in September, to coincide with CoffeeWeek 2012. Additional production is being coordinated in 14 other cities to coincide with CoffeeWeek in their markets by 2013, 28 cities by 2014, and 44 cities by 2015, reaching over 90% of the United States TV Households.
The organization has already received hundreds of applications from families and individuals around the country that want to participate in the series. New applications are still being accepted online at coffeeplege.org/casting, and are expected to continue throughout the end of this year.