The world’s first social media movement to leverage the coffee industry to fight cancer, launched the official countdown to CoffeeWeek 2011 on CoffeeWeek.org.
The new website features the official CoffeeWeek host locations and allows anyone to reserve coffee breaks during CoffeeWeek to help support the fight against cancer. Only a limited amount of coffee breaks will be offered for a mere cost of $10 each, which covers up to 24 people.
According to the website, “The way it works is simple – for just $10, you can host a coffee break for up to 24 awesome people during CoffeeWeek. Let them know that you are buying their first round of coffee as a courtesy to encourage donations to support this cause. 100% of all public donations will go directly to childhood cancer treatment.”
This low price offering was created by coffee hosts and the folks at the CoffeePledge to incentivize people and businesses to join in the excitement during CoffeeWeek.
“We simply want to get as many people in the doors with those complimentary cups of coffee to introduce them to the simple concept of good deeds,” says Aspen Decker, Executive Director of CoffeePledge Against Cancer, “I spend about $4 a day on my daily coffee and would be happy to donate at least that amount if someone bought my cup that day. It’s such an easy thing to do… buy someone a coffee and ask them to donate what they can to the cause. Or at least what you would normally spend anyways for your coffee fix.”
The CoffeeWeek.org website also allows any volunteers to sign up to work during CoffeeWeek, which sounds like it could be a ton of fun, and enough coffee to fuel an army.
With limited seating at many of these CoffeeWeek host locations, scheduling coffee breaks may be over-booked sooner than later. Once those seats are booked, only standing room will be available. One benefit, regardless if you are able to score a seat or not, is that each location will have an interactive display experience for participants to enjoy. All activity at the location will be tracked and displayed in a real-time, eye-candy driven digital experience that rivals some gaming expos. This fully-integrated, social media digital experience includes featured rotation of all pictures and videos tweeted, tweets, Facebook mentions, Foursquare and Facebook check-ins, as well as donation totals.
With totals being displayed in real-time for participants viewing pleasure, it also offers a great incentive amongst the individual coffee communities to rally against each other, in the spirit of competition, to raise the most attention, both socially and monetarily… all for a great cause… and see their progress in real-time.
Childhood cancer is a serious disease that a child should never have to endure, and the support of the community throughout the Valley has been tremendous to say the least. With more than 20,000 cups of coffee pledged by the community thus far for CoffeeWeek, and the many volunteers signing up every day, the coffee “Buzz” appears to be building steam toward making Arizona history.
