Currently scheduled for its debut in several cities throughout Arizona, September, 5th-11th, 2011, anyone will be able to buy a cup of coffee or tea – or donate to the cause at any CoffeeWeek coffee partner location and help save lives. 100% of all public donations for 2011 will benefit the Center for Cancer and Blood Disorders at Phoenix Children’s Hospital.
More than 400 million cups of coffee are consumed every day in the US, which means about 2.8 billion weekly.Clearly, many of us motivate ourselves each day with our beloved “wake-up juice.” So what better way to fight such a horrible disease, then with the power of something many of us love and drink every day?
At an average price of $2.50, those 2.8 billion cups could generate $7 billion dollars in buying power for just one week. The US government only spends about $4.5 billion per year toward the fight against cancer.
Think about it… in just one week, we drink up more than what the US government spends for an entire year toward the fight against cancer. Now imagine if just a portion of those coffee dollars went to fighting cancer. CoffeeWeek creates that opportunity.
CoffeePledge Against Cancer is getting bigger every day, with more than 10 official coffee host locations to support the cause across Phoenix, Scottsdale, Chandler, Gilbert, Tempe and Tucson.
The world’s first social media movement to leverage the coffee industry to fight cancer, has been coordinating with several local coffee roasters and coffee houses to host official CoffeeWeek events, ensuring anyone looking to load up on their morning cup of joe can also support the fight against cancer on their way to work.
“Our goal for each host location is to create the Valley’s largest coffee break ever,” says Aspen Decker, Executive Director of CoffeePledge Against Cancer, “and continue that coffee break all week long. With the growing number of local business supporters, we need to reach as many areas as possible to allow everyone to enjoy the festivities, support the cause and taste the best coffee the Valley has to offer.”
“The cool thing about these coffee breaks is that many of them are sponsored by local business supporters who share the same passion that we do in the fight against childhood cancer,” says Decker, “With those coffee break sponsorships, we have the ability to offer complimentary cups of coffee to anyone that visits a host location encouraging donations. Because of this goodwill method, those die-hard coffee drinkers don’t have to give up their daily fix anymore in order to donate. Additionally, it may introduce coffee enthusiasts to a new source for amazing coffee that they may have never found until now.”
As CoffeeWeek builds steam, the CoffeePledge team has been inviting several local businesses to participate in the week-long event. There are many creative ways to integrate your community-centric business with CoffeeWeek… from pledging to buy cups for employees and customers… to sponsoring coffee breaks at one or multiple locations… it seems that with the help of these local businesses, many Arizonans will have the opportunity to literally generate a coffee buzz across the state and fight childhood cancer simultaneously.